Brand redesign - Year: 2019.
Logotype, Brand Universe, Stationery.
Pampa Fértil is an Argentine family business, with a history of more than 30 years in the market of agricultural supplies.
Its main activity is the production, conditioning and commercialization of a wide variety of forage seeds, wheat, oats, barley, sorghum, soybeans.
To be part of the generational change, giving a modern perspective that it is an agile, solid, growing company, with a great human team and with a vision of the future based on values that have guided them since they were born.
A brand redesign was carried out to point the business evolution, modernizing the trademark symbol according to the generational change but maintaining the bases of the brand values.