Minimun Viable Brand - Year 2019.
Logo, Brand Universe.
It´s a company specialized in the sale of medical, dental and orthopedic articles.
We sought to simplify and make the identity of the company recognizable, using the initial of its brand as an essential part of the iso, and at the same time making the business they are engaged in recognizable.
It is a project worked on the premise of Minimally Viable, that is, on the definition of minimum elements that a brand needs to be considered a brand.