Brand Identity – Year: 2020.
Logo, Brand Universe, Stationery.
Stadspot is an intelligent marketplace that promises to be the next revolution for the sale of cleaning and hygiene items, with both B2B and B2C orientation, which through machine learning offers a personalized shopping experience according to the requirements of surfaces to be maintained.
Through a typography with simple geometric shapes, a brand was created to transmit the concept of neat, fresh and current. The trademark symbol starts from the shape of a drop of water that merges with another, giving a sensation of fluidity and movement.
The graphic universe combines shapes and color gradients that reinforce this concept of fluidity.